WHAT GOES INTO A
PROPOSAL?
1.Figure out which bodies of work you have available. Think
about your work thematically. Make
folders of images based on themes, media, potential show title... I currently
have a rotating series of 4-5 different, thematic bodies of work ready for
proposal.
2. Identify your audience. This is hard for me, but in general, I have learned that my
work belongs in academic galleries and alternative artist run spaces.. How did I learn this? Lots of rejections!
3. Read the
mission statements, research past shows of the potential venues. Does your work fit with their
vision? If it does...
4. Write the cover letter to the curator by name, if you can find their name. Give a very brief history of your work,
a paragraph about the show you propose, and why you think it is a fit. For instance: you can mention which
academic departments and/or classes would benefit; how the community would
benefit; offer lectures and/or workshops.
If you are writing to a commercial gallery, cold, show that
you know their vision, mention artists they show with whom you see
compatibility. If you have been
referred, mention (with permission) who referred you.
5. Proposal
document: in this document you outline the parameters of the show. e.g. I propose an exhibition, titled EROS
AND THANATOS, a large scale mixed media installation comprised of.... Simple and direct is fine.
6. Artists Statement-
a general artists statement or a statement specific to the work being
proposed.
7. Biography- a short, pithy history of your career
8. Professional resume for your art career. NO JOBS please. This document should emphasize
exhibitions (solo shows especially, then group shows), collections, grants and
fellowships. I do list publications
, education and professional organizations...but toward the end of the
document.
The purpose of this
resume is to demonstrate your trustworthiness as an artist. By demonstrating an exhibition history
the curator can see that:
a) you continue to work hard
b) other people have
noticed
c) you can be relied on to fulfill your obligations
9) Images: the
very best photos you can get of your work, arranged in the order you want them
viewed. You are building a virtual
exhibition before their eyes. A
good show has a visual logic and pacing.
It is rather like reading or performance: think about what you want your
audience to learn and pace it in a way that allows them to take it in. Lightbox or Adobe Bridge are great programs
for arranging sequences of images.
Otherwise, you can arrange print outs on your work table.
10) image list: give them what they ask for. At the most basic:
title-media-size-year completed.
Often you can give a small description, which will allow you to
contextualize the image within the whole proposal.
11) Press tear sheets: If it seems appropriate or if
requested, you can include a selection of press written about your work. Don't worry if you do not have this yet.
12) Keep track of your proposals and applications.
I have an Excel spreadsheet with
columns for:
due date
expected results date
title of show
venue with
address
how I applied ( online, their website, email, snail mail)
date of
exhibition
a list of images sent
I also keep folders in my computer for each show.